About East Coast Realty

Your trusted partner in New York City real estate

Meet Our Founder

Learn about Zarina Yusupova, the driving force behind East Coast Realty

Zarina Yusupova - Founder & CEO of East Coast Realty

Zarina Yusupova

Founder & Principal Broker

With over 20 years of experience in New York City real estate, Zarina Yusupova has established herself as a respected and knowledgeable industry leader. Her expertise spans residential sales, property management, and investment consulting throughout Manhattan, Brooklyn, and Queens.

Zarina founded East Coast Realty with a vision to provide personalized service that exceeds client expectations. Her deep understanding of the New York City market, combined with her commitment to integrity and transparency, has helped hundreds of families find their perfect homes and investors secure profitable properties.

"Real estate is more than just buying and selling properties. It's about helping people create homes, build wealth, and realize their dreams. Every client deserves our best effort, knowledge, and dedication."

As a long-time New York resident, Zarina's insight into the city's diverse neighborhoods gives her clients a distinct advantage in navigating the competitive real estate landscape. Her multilingual abilities and cultural awareness also make her particularly effective in serving New York's diverse communities.

Our Journey

The evolution of East Coast Realty from its founding to today

2003

East Coast Realty was founded by Zarina Yusupova with a vision to provide exceptional real estate services to the New York City community. Starting with a small office in Queens and a team of just three agents, the company began building its reputation for personalized service and market expertise.

2008

Despite the challenges of the global financial crisis, East Coast Realty not only survived but thrived by focusing on client needs and adapting to market conditions. Our expertise in helping clients navigate difficult market conditions solidified our reputation as a trusted advisor.

2013

To better serve our growing client base, East Coast Realty relocated to our current flagship office on Queens Boulevard. This expanded space allowed us to grow our team and enhance our services to include dedicated investment property consulting and property management divisions.

2018

Celebrating 15 years of excellence, East Coast Realty reached the milestone of having assisted over 1,000 families in buying or selling homes. Our commitment to community involvement also grew with the establishment of our annual neighborhood improvement initiative.

2023

East Coast Realty marked its 20th anniversary by expanding our digital presence and incorporating innovative technology solutions to enhance client experiences. Today, we continue to grow while maintaining the personalized service that has been our hallmark for two decades.

Our Core Values

The principles that guide everything we do at East Coast Realty

Integrity

We conduct every transaction with honesty and transparency. Our clients can trust that we always act in their best interest, providing accurate information and ethical guidance throughout the real estate process.

Excellence

We strive for excellence in every aspect of our service. From market research and property marketing to negotiation and closing, we maintain the highest standards of professionalism and attention to detail.

Client-Focused

Our clients' needs always come first. We take time to understand their unique goals and preferences, tailoring our approach to provide personalized service that exceeds expectations.

Knowledge

We continuously invest in our expertise, staying ahead of market trends, regulations, and best practices. Our deep understanding of New York City real estate empowers our clients to make informed decisions.

Community

We are committed to giving back to the communities we serve. By supporting local initiatives and organizations, we help build stronger, more vibrant neighborhoods throughout New York City.

Our Team

Meet the dedicated professionals who make East Coast Realty exceptional

Zarina Yusupova

Zarina Yusupova

Founder & Principal Broker

With over 20 years of experience in NYC real estate, Zarina leads our team with expertise and vision.

Sharona Baturov

Sharona Baturov

Real Estate Salesperson

Sharona specializes in residential properties in Queens and has a talent for finding perfect homes for first-time buyers.

Iosef Talapin

Iosef Talapin

Real Estate Salesperson

With extensive knowledge of the Brooklyn market, Iosef helps clients find hidden gems and investment opportunities.

Mikhail Malakov

Mikhail Malakov

Real Estate Salesperson

Mikhail excels in commercial real estate and helps business owners find ideal locations for their ventures.

Alla Rubin

Alla Rubin

Real Estate Salesperson

Alla specializes in luxury properties and has a keen eye for properties with excellent investment potential.

Dilafruzkohn Mahmetova

Dilafruzkohn Mahmetova

Real Estate Salesperson

Dilafruzkohn brings international perspective to her work, helping foreign investors navigate the NYC real estate market.

Andrea M. LoBiondo

Andrea M. LoBiondo

Real Estate Salesperson

Andrea specializes in family homes and has a talent for matching families with properties that meet their long-term needs.

Eli Shalamov

Eli Shalamov

Real Estate Salesperson

Eli is an expert in the Manhattan market, helping clients find their perfect home in the city's competitive environment.

Rose Markov

Rose Markov

Real Estate Salesperson

Rose focuses on rental properties and helps landlords find reliable tenants for their investment properties.

Bhagwant Kaur

Bhagwant Kaur

Real Estate Salesperson

With a background in finance, Bhagwant helps investors maximize returns on their real estate portfolios.

Gabriel Borohov

Gabriel Borohov

Real Estate Salesperson

Gabriel specializes in luxury properties and has consistently ranked among the top-producing agents in Queens.

Aleks Baraev

Aleks Baraev

Real Estate Salesperson

Aleks oversees our property management division, ensuring both owners and tenants receive exceptional service.

Zheng Li

Zheng Li

Real Estate Salesperson

Zheng specializes in helping international clients find investment properties throughout New York City.

Bahtiyor A. Sirojev

Bahtiyor A. Sirojev

Real Estate Salesperson

Bahtiyor specializes in commercial properties and helps businesses find ideal locations for their operations.

Aziz Yuldashev

Aziz Yuldashev

Real Estate Salesperson

Aziz has deep knowledge of the Brooklyn market, helping clients find properties in up-and-coming neighborhoods.

Saiful Khan

Saiful Khan

Real Estate Salesperson

Saiful focuses on residential properties in Queens and has a talent for matching families with their ideal homes in diverse neighborhoods.

East Coast Realty Team

The East Coast Realty team at our annual retreat, discussing new ways to better serve our clients.

What Our Clients Say

Hear from those who've experienced the East Coast Realty difference

Working with Zarina and her team at East Coast Realty was a game-changer for our home search. They took the time to understand exactly what we were looking for and showed us properties that perfectly matched our needs. Their knowledge of Queens neighborhoods helped us find the perfect location, and their negotiation skills saved us thousands on our purchase.

Sarah Martinez

Sarah Martinez

First-time Homebuyer

As an investor managing multiple properties, I needed a real estate partner I could trust. East Coast Realty has exceeded my expectations in every way. Their market analysis is spot-on, helping me identify undervalued properties with great potential. Their property management services are equally impressive - responsive, thorough, and always professional.

Robert Kim

Robert Kim

Property Investor

Selling our family home of 30 years was emotionally challenging, but Zarina and her team handled everything with such care and professionalism. They guided us through preparing the house for sale, priced it perfectly, and created beautiful marketing materials. The result? Multiple offers within the first week and a sale price that exceeded our expectations!

Patricia Johnson

Patricia Johnson

Home Seller

Ready to Work With Us?

Whether you're buying, selling, or investing, our team is ready to provide the expertise and personalized service you deserve.